Senior Analyst, Marketing Analytics

Tasks

• Analyze full funnel performance from awareness to revenue
• Build marketing performance reporting frameworks
• Develop lifetime value and predictive models
• Drive marketing investment forecasting and budgeting recommendations
• Ensure data integrity and governance across marketing systems
• Lead multi touch attribution model design and refinement
• Mentor analysts and support scalable reporting practices
• Translate datasets into executive level narratives

Perks/Benefits

• Co-working space budget
• Flexible working hours
• Fully remote
• Home office equipment budget
• In-person events
• Learning and development budget
• Local meetups
• Mental health support
• Paid parental leave

Skills/Tech-stack

Attribution Modeling | Budgeting | CRM | DBT | Data Governance | Data Integrity | Full-funnel | Full-funnel analytics | Funnel analytics | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Marketing Forecasting | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau