Senior Analyst, Marketing Insights & Analytics
Tasks
- Automate analytics workflows using AI tools
- Build audience segmentation for personalization
- Collaborate with marketing and data teams to plan analytical roadmaps
- Conduct end to end campaign analysis and optimization recommendations
- Design marketing measurement frameworks for multi channel campaigns
- Develop and maintain marketing dashboards
- Establish marketing data governance standards and tagging frameworks
- Lead marketing analytics to deliver actionable insights
- Translate complex data into stakeholder narratives
Perks/Benefits
- Career development
- Dental coverage
- Employee share purchase plan
- Flexible work arrangements
- Health benefits
- Hybrid work environment
- Paid time off
- Paid volunteer days
- Retirement savings plan
- Wellness days
- WorkPerks discount program
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Agile | Attribution Modeling | B testing | Dashboard Development | Data Governance | Data Modeling | Data Visualization | Data segmentation | Earned Media | Google Analytics | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Owned Media | Paid media | SQL | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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