Senior Data Analyst
Homebased - Conway, United States
USD 135K-167K (estimate) Senior-level Full Time
Tasks
- Align enterprise data lake entities with Adobe RTCDP profile and event schemas
- Apply Medallion Architecture
- Apply consent privacy and data usage controls
- Define data ingestion data remapping transformation and modeling requirements
- Define product KPIs and success metrics
- Design and maintain entity based data models
- Document data definitions business rules and assumptions
- Identify data quality lineage and control gaps and recommend remediation
- Modernize marketing data lake
- Perform audience segmentation campaign targeting suppression and eligibility rules
- Support analytics personalization customer acquisition and lifecycle marketing
- Support audit regulatory and risk inquiries with traceable data flows
- Support identity graph and third party identity providers
Perks/Benefits
Skills/Tech-stack
Adobe RTCDP | Audience Segmentation | Campaign targeting | Consent Management | Customer Data | Customer data platforms | Data Controls | Data Governance | Data Ingestion | Data Lake | Data Lineage | Data Modeling | Data Quality | Data Remapping | Data Transformation | Data platforms | Eligibility rules | Entity Data Modeling | Entity data | Identity Graph | Identity resolution | Lifecycle Marketing | Marketing Data Lake | Marketing data | Medallion Architecture | Metadata Management | Next Best Action | Personalization | Privacy controls | SQL | Suppression
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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