Senior Data Analyst (Marketing team)
Tasks
- Analyze user behavior to improve engagement and retention
- Automate retention reporting and monitoring
- Build dashboards and reporting systems
- Build marketing performance dashboards
- Define retention KPIs and lifecycle metrics
- Deliver actionable analytics for marketing and product decisions
- Design and analyze A B tests for CRM and marketing
- Design personalization strategies
- Develop customer segmentation models
- Ensure data quality with Data Engineering
- Implement anomaly detection for retention metrics
- Lead retention analytics framework across customer lifecycle
- Measure cohort impact and report recommendations
Perks/Benefits
- Company holidays
- Conference reimbursement
- Employee recognition
- English classes
- Flexible hours
- Learning Support
- Loyalty program
- Paid vacation
- Personal days
- Remote work
- Retreats
Skills/Tech-stack
A/B | A/B Testing | AWS | Amazon Redshift | Anomaly Detection | B testing | Behavioral segmentation | BigQuery | Braze | CRM Analytics | Cohort Analysis | Customer Segmentation | Customer.io | Dashboards | Iterable | Marketing Analytics | Personalization | Python | RFM segmentation | Retention analytics | SQL | Snowflake
Education
N/A
Roles
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