Senior Data Analyst (m/w/d) - Bereich Marketing
Tasks
- Analyze CRM data for lifecycle and retention strategies
- Analyze data structures with SQL
- Analyze marketing performance
- Build KPI framework and dashboards
- Collaborate with Data Engineering on data sources
- Conduct A B tests and conversion optimization
- Create forecasting and scenario models
- Develop attribution and incrementality models
- Develop business recommendations
- Develop tracking and data strategy
- Ensure privacy compliant web and app tracking
- Evaluate data quality and completeness
- Identify opportunities for AI optimization
- Segment and activate audiences
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | BigQuery | CRM | Conversion Rate | Conversion rate optimization | Customer Journey | Data Architecture | Data Pipelines | Data Quality | Forecasting | GA4 | Google Analytics | Incrementality | Looker Studio | Paid media | Personalization | Power BI | Predictive Modeling | Rate optimization | Retention analysis | SQL | Segmentation | Statistical Analysis | Tableau
Education
N/A
Roles
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