Senior Data & Analytics Product Manager - North America
Tasks
- Build analytics product roadmap
- Define product vision with stakeholders
- Develop promotional effectiveness analytics
- Integrate and validate data sources
- Lead media mix modeling lifecycle
- Measure adoption and business value with KPIs
- Monitor trends and improve analytical models
- Oversee analytics product development
- Prioritize product backlog using agile
Perks/Benefits
Skills/Tech-stack
Advanced Analytics | Advertising ROI | Agile Product | Agile product management | Backlog prioritization | Data Science | Data integration | Key Performance Indicators | Marketing Analytics | Media mix modeling | Mix Modeling | Operations Research | Performance indicators | Product Management | Promotional effectiveness | Sales Enablement | Spend analysis | Trade spend | Trade spend analysis
Education
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