Senior Data Scientist, Acquisition Marketing
Atlanta, GA preferred, Remote
R
USD 120K-170K Senior-level Full Time
Tasks
- Automate measurement processes
- Build media mix modeling
- Design geo holdout experiments
- Design platform native lift studies
- Develop validate and calibrate media mix models
- Interpret incrementality results
- Maintain incrementality testing frameworks
- Partner with marketing and finance stakeholders
- Prepare data for media modeling
- Recommend channel investment strategy
- Run always on incrementality testing
- Translate model outputs into budget allocation
Perks/Benefits
- 401k match
- Annual performance reviews
- Company equipment
- Company events
- Dental insurance
- Disability benefits
- Flexible PTO
- Health insurance
- Paid parental leave
- Vision insurance
- Workplace flexibility
Skills/Tech-stack
Applied statistics | Automation | Causal Inference | DBT | Data Modeling | Data Pipelines | Data Validation | Experimental Design | Geo Holdout | Incrementality testing | Lift Study | Media mix modeling | Mix Modeling | NumPy | Pandas | Pymc | Python | SQL | StatsModels
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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