Senior Data Scientist – Intelligent Media Targeting
Hyderabad, TS, India
INR 2500K-4500K (estimate) Senior-level Full Time
Tasks
- Apply model explainability with SHAP
- Build marketing mix models
- Build scalable data pipelines
- Collaborate with business stakeholders
- Design customer segmentation models
- Develop Python analytics frameworks
- Develop customer targeting models
- Engineer customer features
- Mentor junior team members
- Perform causal inference
- Present analytical findings
- Run A/B testing
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adstock | B testing | Budget allocation | Causal Inference | Clustering | Curve Modeling | DBSCAN | Data Pipelines | Deployment | Effectiveness Measurement | Elasticity | Experimentation | Feature Engineering | Gaussian Mixture Models | Generative AI | Incrementality testing | K-Means | LIME | LLMs | Machine Learning | Machine Learning Workflows | Marketing Effectiveness Measurement | Marketing Mix | Marketing Mix Modeling | Marketing effectiveness | Media optimization | Mix Modeling | Mixture models | Model Governance | Monitoring | Multi-Touch Attribution | Multi-touch) | NumPy | Pandas | Prompt engineering | Python | RFM | Recency Decay | Response Curve | Response Curve Modeling | SHAP | SQL | Scalable Machine Learning Workflows | Scalable machine learning | Scikit-learn | Silhouette score
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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