Senior Data/Business Analyst - Marketing Analytics & Reporting

Lisbon, Portugal

EUR 37K-50K (estimate) Senior-level Full Time

@ i...

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Found 1d ago

Tasks

Analyze data from Martech and CRM platforms
Apply UTM standards and campaign tracking governance
Automate reporting with scalable standardized and self service dashboards
Build and improve Tableau dashboards for campaign performance
Collaborate on data pipelines schemas and reporting views
Communicate insights assumptions and limitations
Define document and maintain metrics and KPI standards
Deliver recurring performance reports and executive scorecards
Identify marketing trends issues and optimization opportunities
Maintain campaign hierarchy structures for reporting
Perform hands on analysis and interpret dashboard results
Translate business goals into reporting insights
Validate data accuracy across systems and track data quality issues

Perks/Benefits

Skills/Tech-stack

Education

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Senior Data/Business Analyst - Marketing Analytics & Reporting

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