Senior Director - Digital Experience Performance & Optimization
Atlanta Support Center, United States
USD 120K-166K (estimate) Senior-level Full Time
Tasks
- Build analytics instrumentation strategy
- Define SEO and GEO metrics and experimentation
- Define digital experience KPIs
- Ensure privacy-compliant data collection
- Establish operating models workflows SLAs and quality standards
- Implement experience surveys
- Improve speed to market and execution accuracy
- Lead digital operations team
- Lead generative experience optimization
- Lead web and app tagging standards
- Manage event taxonomies and tracking plans
- Monitor analytics data quality
- Optimize traditional search and AI discovery
- Own SEO performance
- Own digital experience measurement framework
- Translate behavioral and customer data into insights
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Analytics instrumentation | B testing | Data Governance | Data Taxonomy | Digital analytics | Engine optimization | Event Tracking | Experimentation | Generative AI | Google Analytics | Google Analytics 4 | Marketing Technology | Mobile Analytics | Performance optimization | Privacy Compliance | SEO Performance Optimization | SEO performance | Search Engine | Search engine optimization | Survey implementation | Tag Management | Tracking Plan | Web Analytics
Education
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