Senior Enablement Lead (Analytics, CRO & Personalisation)
Havas Village London - 36.5, United Kingdom
GBP 50K-62K (estimate) Senior-level Full Time
Tasks
- Act as subject matter expert for Adobe Analytics and or Customer Journey Analytics
- Advise on measurement optimization and activation initiatives
- Analyze test results and provide recommendations
- Coordinate delivery team and client stakeholders
- Create segments calculated metrics and performance dashboards
- Define measurement requirements
- Deliver client training support
- Lead client analytics enablement workstreams
- Lead experimentation and optimization programs
- Oversee data collection delivery
- Review solution reference designs implementation plans and QA processes
- Support A B testing and personalisation activities
- Support QA for deliverables
- Support analytics tool configuration
- Support client data maturity improvement and tool selection
- Support omni channel customer journey design and optimization
Perks/Benefits
- Employee discounts
- Enhanced Maternity Paternity and Family Leave
- Flexible working hours
- Flexible working location
- Pension
- Private medical cover
- Training and development budgets
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Campaign | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Launch | Adobe Target | Analytics | B testing | Calculated Metrics | Customer Journey Analytics | Dashboarding | Data Maturity | Experimentation | Google Sheets | Journey Analytics | Measurement strategy | Microsoft Excel | Microsoft PowerPoint | Omni-Channel | Personalization | Report Suites | Segments | Tag Management | Workspaces
Education
N/A
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