Senior Lead, Marketing Performance Analytics & Revenue Operations
US152580 New York (US152580) One Vanderbilt, United States
USD 100K-228K Senior-level Full Time
Tasks
- Analyze B2B marketing performance across channels
- Build dashboards and automate insights
- Build segmentation models
- Develop attribution systems
- Drive marketing insight generation
- Ensure data accuracy, consistency, and usability
- Evaluate and optimize marketing spend allocation
- Evaluate marketing funnel performance and conversion
- Lead analytics projects end-to-end
- Present findings to marketing leadership
- Recommend actions to improve ROI and revenue impact
Perks/Benefits
- Dental coverage
- Disability benefits
- Employee learning programs
- Medical coverage
- Paid leave
- Paid time off
- Retirement benefits
Skills/Tech-stack
API Integration | CRM | Cohort Analysis | Data Modeling | Data Quality | Data Warehousing | LTV modeling | Marketing Automation | Marketing funnel | Marketo | Multi-Touch Attribution | Multi-touch) | Power BI | SQL | Salesforce | Segmentation Modeling
Education
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