Senior Manager, Marketing Analytics (Lottery)
Tasks
- Analyze campaign performance and optimize marketing initiatives
- Build evaluation frameworks and measurement strategies
- Develop scalable reporting and visualization solutions
- Establish data driven decision best practices
- Improve data pipelines data models and analytics infrastructure
- Lead coach and develop analytics team members
- Lead marketing analytics strategy development and execution
- Manage external vendors and consultants
- Monitor analytics trends and AI enabled capabilities
- Oversee data operations and quality controls
- Perform donor behavior analysis and segmentation
- Support forecasting and budgeting through data analysis
- Translate data into strategic recommendations
Perks/Benefits
- Company Closure December 25 to January 1
- Dental insurance
- Disability insurance
- Employee assistance program
- Health insurance
- Home office reimbursement
- Life insurance
- Mission-driven work
- Mobile Phone Reimbursement
- Paid time off
- Paid wellness days
- Pension plan
- Professional development
- Remote Work From Anywhere In Canada
- Remote work
- Vision insurance
- Wellness days
Skills/Tech-stack
Amazon Redshift | Brand marketing | Budgeting | CRM | Cloud Data | Cloud Data Warehouse | Customer database | DAX | Data Governance | Data Modeling | Data Pipelines | Data Quality | Data Visualization | Data Warehouse | Digital marketing | Direct Mail | Email Marketing | Excel | Forecasting | Google Analytics | Google Analytics 4 | Google BigQuery | Google Tag | Google Tag Manager | Marketing Analytics | Outbound marketing | Paid media | Power BI | Predictive Modeling | Project Management | Python | R | Reporting | SQL | Segmentation | Snowflake | Stakeholder management | Statistical Analysis | Tableau | Tag Manager
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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