Senior Manager, Marketing Analytics & Operations
Tasks
- Analyze experiment results and provide recommendations
- Build dashboards and reporting frameworks
- Build experimentation roadmaps
- Consolidate data into single source of truth
- Define marketing KPIs
- Document audience governance and compliance
- Ensure marketing tracking instrumentation
- Maintain learnings library
- Maintain reusable audience segments and suppression lists
- Own marketing audience creation in Hightouch
- Partner with finance on forecasting and scenarios
- Run A/B and multivariate tests
- Support data quality and governance
- Support incrementality testing
- Support marketing mix modelling
- Sync audiences to activation platforms
- Track paid media budgets and ROAS
- Translate reporting needs into Tableau dashboards
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Ads Manager | Amplitude | Appsflyer | B testing | BigQuery | Braze | CDP | DV360 | Data Governance | GA4 | GDPR | Google Ads | Hightouch | Incrementality testing | Iterable | Looker | Marketing Mix | Marketing attribution | Marketing mix modelling | Meta Ads | Meta Ads Manager | Multivariate Testing | Python | R | Reverse ETL | SQL | Tableau
Education
N/A
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