Senior Manager, Marketing Effectiveness (Media Analytics)
Tasks
- Conduct analysis of results and simulate client plans
- Coordinate project execution across internal and external teams
- Create deliverable materials for client presentations
- Deliver insights recommendations and tools to clients
- Design and execute media analytics solutions
- Develop analytics solutions for media effectiveness
- Drive client value and ongoing usage of analytic solutions
- Enhance advanced analytics capabilities through process improvements and best practices
- Manage client engagements and stakeholder coordination
- Manage team resources, timelines, and priorities
- Partner with sales to grow media effectiveness analytics business
- Support presentation training and tool deliveries
Perks/Benefits
- Additional days off
- Employee assistance program
- Flexible working environment
- Hybrid work environment
- LinkedIn Learning access
- Volunteer time off
Skills/Tech-stack
Attribution Modeling | CPG Industry | CPG Industry Knowledge | Client Relationship Management | Client relationship | Data Science | Data Storytelling | Deductive Reasoning | Industry knowledge | Marketing Mix | Marketing Mix Modeling | Media Analytics | Media effectiveness | Media effectiveness analytics | Mix Modeling | People management | Project Management | Relationship Management | Stakeholder management | Statistical Analysis
Education
Related jobs
-
AI Programme Manager EUR 48K-62KAgile | Artificial Intelligence | Confluence | Jira | KPI ManagementMid-level Full TimeITA - Milan - Trinita, Italy1d ago
-
Data Governance & Intergration Manager EUR 47K-61KData Governance | Data integration | Database Management | Forecasting | Microsoft ExcelEqual opportunity environment | Flexible work hours | Modern office location | Smart Working OpportunitiesMid-level Full TimeMILANO, IT, 201225d ago
-
Procurement Digital and AI Lead EUR 60K-79KAnalytics | Artificial Intelligence | Automation | Change Management | CopilotSenior-level Full TimeBadia Polesine (RO), IT, 450219d ago
-
Sr Manager, HR Analytics & Employee Programs EUR 43K-53KBudgeting | Cost Control | Data Governance | Data Quality | Employee BenefitsComprehensive benefits | Professional growth opportunitiesSenior-level Full TimeMilano, IT28d ago