Senior Manager, Marketing Effectiveness (Media Analytics)
Tasks
- Analyze results and simulate client plans
- Create deliverable materials and support presentations training
- Deliver proactive insights and recommendations
- Design and implement media analytics MMM and lift solutions
- Develop analytics solutions for media effectiveness
- Drive client value and ongoing usage of analytics solutions
- Improve advanced analytics capabilities through process improvements and coaching
- Lead project execution across expert teams
- Liaise with clients publishers media agencies and internal teams
- Manage client engagements and stakeholders
- Manage team resources, timelines, and priorities
- Partner with sales to grow media effectiveness analytics business
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Client Relationship Management | Client relationship | Critical Thinking | Data Analysis | Data Science | Data Storytelling | Data Visualization | Deductive Reasoning | Lift analysis | MMM | Marketing Mix | Marketing Mix Modeling | Marketing Research | Media Analytics | Mix Modeling | People management | Problem Solving | Process Improvement | Project Management | Relationship Management | Stakeholder management | Statistical modeling | Team leadership
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