Senior Manager, Marketing Technology & Analytics
Tasks
- Align reporting standards and measurement methodologies
- Build centralized marketing data ecosystem
- Build reporting frameworks and dashboards
- Develop forecasting models and targets
- Develop marketing KPIs
- Ensure marketing tracking and attribution
- Execute A B testing programs
- Govern pixels and server side tracking
- Improve data quality & governance
- Integrate marketing data sources
- Run incrementality testing and lift studies
- Translate analytics into recommendations
Perks/Benefits
- 401(k) plan matching
- Company-Paid Holidays
- Digital health and wellness platform
- Emergency financial assistance program
- Employee assistance program
- Employee discounts
- Employee ownership program
- Health savings account
- Life and AD D Insurance
- Owner Referral Program
- Paid time off
- Professional development opportunities
- Short term disability coverage
- Voluntary supplemental insurance
- Work from home reimbursement
Skills/Tech-stack
A/B | A/B Testing | Affiliate Marketing | Analytics Integration | Attribution Modeling | B testing | CRM Integration | Conversion API | Conversion Tracking | Customer Acquisition | Customer Acquisition Cost | DBT | Data Governance | Data Modeling | Geo-testing | Incrementality testing | Lifetime Value | Lift studies | LookML | Looker | Marketing KPI | Paid Search | Paid Social | Python | ROAS) | SQL | Server Side | Server Side Tracking | Snowflake | Tag Management
Education
N/A
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