Senior Manager, Media Measurement & Analytics
Home Office, 225 Varick Street Suite 301, New York, NY 10014, United States
USD 121K-159K Senior-level Full Time
Tasks
- Analyze campaign performance and deliver insights
- Analyze digital marketing performance
- Architect tests and validate partner results
- Champion data-driven decision-making
- Connect marketing activity with guest behavior and sales
- Develop dashboards and reporting tools
- Lead marketing measurement frameworks
- Leverage CRM loyalty and digital ordering data
- Oversee data gathering and governance with media vendors
- Support campaign experimentation and incrementality testing
- Support marketing mix modeling
- Translate analytical findings into recommendations
Perks/Benefits
- 401k plan
- Corporate discounts
- Dental insurance
- Dependent Care Account
- Development opportunities
- Disability insurance
- Employee assistance program
- Flexible spending account
- Growth opportunities
- Life insurance
- Meal discounts
- Medical insurance
- Paid parental leave
- Paid time off
- Pre-tax commuter benefits
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | CRM | Dashboarding | Data Governance | Digital Ordering Data | Digital ordering | Experimentation Frameworks | Incrementality testing | Loyalty analytics | Marketing Analytics | Marketing KPIs | Marketing Mix | Marketing Mix Modeling | Media Marketing | Media Measurement | Mix Modeling | Paid media | Performance Analytics | Power BI | Programmatic Advertising | Python | R | SQL | Search Engine | Search Engine Marketing | Social Media | Social Media Marketing | Tableau
Education
Regions
Countries
States
Cities
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