Senior Manager, Omnichannel Insights & Execution Analytics
Tasks
- Analyze CRM and digital datasets using SQL
- Apply attribution methodologies
- Automate performance reporting
- Build customer segmentation models
- Create dashboards and KPI frameworks
- Design test and learn experiments
- Develop omnichannel marketing strategy
- Ensure data accuracy integration and accessibility
- Evaluate campaign performance
- Identify optimization opportunities
- Monitor compliance for pharma promotional activities
- Partner with marketing sales IT and data engineering
- Perform exploratory and advanced analytics
- Present insights to senior leadership
- Recommend data driven actions for brand and omnichannel strategy
Perks/Benefits
- 11 paid holidays
- 401k plan
- Dental insurance
- Disability insurance
- Flexible paid time off
- Life insurance
- Medical insurance
- Paid sick time
- Remote work
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | AWS | Adobe Analytics | Adobe RT-CDP | Attribution Modeling | Azure | B testing | Dashboards | Data Governance | Data Visualization | Data segmentation | Databricks | Excel | GCP | Google Analytics | Google Marketing | Google Marketing Suite | HubSpot | Incremental Lift | KPI frameworks | Machine Learning | Marketo | Power BI | Python | Qlik | R | RT-CDP | SFMC | SQL | Salesforce | Salesforce CDP | Snowflake | Tableau | Veeva CRM
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Analytics | Analytics Manager | Associate | Associate Director | Director | Manager
Regions
Countries
States
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