Senior Manager - Performance Marketing & Analytics, US Card Search Engine Marketing (Hybrid)
Tasks
- Collaborate with cross functional teams on digital strategies
- Develop and execute campaign testing agenda
- Document campaign artifacts and automate optimize processes
- Influence third party vendor roadmaps
- Lead train and manage paid search team
- Manage search campaign operations and ensure error free launches
- Optimize conversion rates and customer acquisition
- Plan execute analyze and report paid search campaigns
- Set performance marketing channel strategy
- Track measure performance and report campaign effectiveness
- Write ad copy for paid search
Perks/Benefits
- N/A
Skills/Tech-stack
Ad copywriting | Budget Management | Campaign testing | Conversion Rate | Conversion rate optimization | Cross-Functional Collaboration | Cross-functional | Digital Advertising | Functional collaboration | Landing Page | Landing page optimization | Marketing Analytics | Marketing Automation | Page optimization | Paid Search | Performance Marketing | Process optimization | Project Management | Rate optimization | Search Engine | Search Engine Marketing | Stakeholder management
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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