Senior Marketing Analyst, Strategy & Analytics
Tasks
- Analyze marketing datasets
- Build dashboards and reports
- Collaborate with marketing and data stakeholders
- Create marketing forecasting models
- Define marketing metrics
- Develop analytics frameworks
- Evaluate AI driven search channel performance
- Map marketing funnels and data flows
- Optimize marketing spend allocation
- Perform statistical analysis
- Run experiments to evaluate marketing performance
- Translate insights into business recommendations
- Use generative AI to automate reporting
Perks/Benefits
Skills/Tech-stack
BI reporting | Data Visualization | Experimentation | Forecasting | Generative AI | Machine Learning | Power BI | Predictive Modeling | Python | Qlik | R | SQL | Statistics | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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