Senior Marketing Data Analyst (m/f/d)
Tasks
- Analyze performance data to model elasticity curves
- Automate data ingestion and bid adjustments
- Build and maintain Python pipelines using Google Ads API
- Build and maintain Python pipelines using SA360 API
- Collaborate with Data Science Pricing and Platform Engineering
- Compute marginal ROI and bidding thresholds
- Design and run structured experiments on bidding strategies
- Develop dashboards for spend efficiency and incremental contribution
- Instrument experiments using Google Ads API
- Mentor team members on hypothesis driven analysis
- Monitor competitive dynamics and reallocate spend
- Provide self serve insights for SEA team
- Use SQL and BI tools to surface inefficiencies
Perks/Benefits
- Birthday day off
- Coverflex allowance
- Employee discounts on company services
- Flexible working hours
- Hybrid work model
- Meal allowance
- Private health insurance
- Vacation days
- Volunteer day
Skills/Tech-stack
Ads API | Algorithmic bidding | Amazon Redshift | Attribution Modeling | Auction Mechanics | BigQuery | Digital Auction | Digital Auction Mechanics | Experiment design | Google Ads | Google Ads API | Incrementality testing | Looker | Power BI | Predictive Modeling | Python | SA360 API | SQL | Smart bidding | Snowflake | Tableau
Education
N/A
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