Senior Marketing Data Scientist
Tasks
- Build and manage customer segmentation models
- Collaborate with data stakeholders
- Collaborate with marketing stakeholders
- Collaborate with product stakeholders
- Conduct attribution modelling
- Design ROI reporting
- Design marketing KPI dashboards
- Develop AI driven personalization models
- Develop lead scoring models
- Develop lifetime value forecasting models
- Develop predictive churn models
- Develop predictive conversion models
- Measure marketing campaigns
- Optimize media budget allocation
- Support A/B testing
- Support uplift modelling
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Journey Optimizer | Adobe Target | Attribution Modeling | B testing | CDP | Clustering | Funnel Analysis | Google Analytics | Journey Optimizer | Lead Scoring | Machine Learning | Marketing Automation | Personalization | Power BI | Predictive Modeling | Python | R | ROI Tracking | SQL | Tableau | Uplift Modeling
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
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