Senior Marketing Reporting and Analytics Specialist
Tasks
- Act as marketing subject matter expert for Adobe Analytics
- Build and maintain reporting assets and KPI definitions
- Champion experimentation testing and continuous optimization using data insights
- Conduct deep dive analysis across campaign performance customer behavior attribution and ROI
- Coordinate with data IT digital distribution trading and finance teams to maximize ROI
- Design development and continuous improvement of marketing reporting and dashboard solutions using Power BI and Adobe
- Develop measurement frameworks attribution methodologies and KPI hierarchies
- Develop reusable data models and reporting structures
- Explore AI and automation to enhance marketing effectiveness
- Extract transform and analyze datasets using SQL in Databricks
- Identify trends opportunities and performance drivers to support decisions
- Translate datasets into actionable marketing recommendations
Perks/Benefits
- Contributory pension scheme
- Development days
- Discount on insurance products
- Flexible buy sell holiday options
- Global career opportunities
- Hybrid working
- Retail discounts
- Training
- Volunteering days
Skills/Tech-stack
A/B | A/B Testing | AWS | Adobe Analytics | Adobe Edge | Adobe Experience | Adobe Experience Platform | Adobe Launch | Artificial Intelligence | Attribution Modeling | Azure | B testing | BigQuery | CDP | CRM | DAX | Databricks | Excel | Experience Platform | GCP | GTM | Google Analytics | Marketing Automation | Paid media | Power BI | Predictive Analytics | Propensity Modeling | Python | R | SQL | Snowflake | Tealium
Education
N/A
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