Senior Media Analytics & Insights Analyst
Montevideo, URUGUAY, Uruguay
USD 115K-140K (estimate) Senior-level Full Time
Tasks
- Analyze digital media campaign performance
- Build measurement frameworks and KPI structures
- Conduct test and learn analysis
- Create actionable optimization recommendations
- Develop recurring and ad hoc reports
- Evaluate channel impact using attribution and MMM
- Identify performance trends and drivers
- Monitor campaign metrics across channels
- Perform audience analysis
- Support data quality and reporting accuracy
Perks/Benefits
- Career development plans
- Company-provided equipment
- English lessons
- Flexible working options
- Learning opportunities
- Mentorship programs
- Udemy business access
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Ads Manager | Amazon Ads | Attribution | B testing | Brand Lift | CM360 | Conversion lift | DV360 | Excel | Geo-testing | Google Ads | Google Analytics | Google Analytics 4 | LinkedIn Ads | Looker | Marketing Mix | Marketing Mix Modeling | Meta Ads | Meta Ads Manager | Mix Modeling | Power BI | Python | SQL | Tableau
Education
N/A
Regions
Countries
States
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