Senior Product Owner - Customer Data Platform (CDP) (m/f/d)
Tasks
- Build business case for AI automation
- Coordinate vendor evaluation and setup
- Define data standards
- Design segment architecture
- Drive data remediation
- Enable audience creation and activation
- Ensure consent compliance
- Evaluate agentic AI marketing workflows
- Lead identity resolution
- Monitor data health
- Oversee data ingestion pipelines
- Own CDP roadmap
- Own product backlog
- Prioritize CRM SEA and Display initiatives
- Run proof-of-concept
- Translate business needs into technical requirements
Perks/Benefits
- AI platform access
- Birthday day off
- Coverflex allowance
- Employee discounts
- Flexible working hours
- Hybrid work model
- Meal allowance
- Paid vacation days
- Private health insurance
- Volunteer day
Skills/Tech-stack
Agile | Backlog Management | Business Intelligence | CDP | CRM | Consent Management | DV360 | Data Engineering | Data Governance | Data Ingestion | Data Ingestion Pipelines | Data Pipelines | Data Quality | Data Standards | Data health | Data health monitoring | First-party data | GDPR | Google Ads | Health Monitoring | Identity resolution | Ingestion pipelines | LLM | Lookalike audiences | Meta Ads | Mparticle | Party data | Product Management | Product Ownership | SQL | Salesforce CDP | Segment Architecture | Sprint Ceremonies | Sprint Planning | Story writing | Suppression Lists | Tealium | User Story | User Story Writing
Education
N/A
Roles
Manager | Product Manager | Product Owner | Senior Product Owner
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