Senior Specialist, Client & Marketing Analytics
Tasks
- Analyze audience behavior and campaign effectiveness
- Build CRM segmentation strategies
- Conduct A B testing for subject lines and content formats
- Design measurable campaigns and success metrics
- Develop engagement scoring and lead identification frameworks
- Develop executive dashboards and insight reports
- Ensure consent based email segmentation and list quality
- Flag warm prospects from digital behavior
- Identify engaged clients and cross sell opportunities
- Identify trends in content consumption and targeting
- Lead marketing analytics across channels
- Maintain data hygiene standards
- Monitor and improve email deliverability
- Monitor campaign performance and optimize engagement
- Perform post campaign analysis and next steps
- Promote CRM as authoritative communication data
- Support CASL compliance reporting and re permission strategies
- Support account planning and outreach with data
- Translate analytics into recommendations
- Use client and matter data for growth opportunities
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM | CRM segmentation | Churn analysis | Data Hygiene | Data Storytelling | Data analytics | Data integration | Dynamics 365 | Email Marketing | Excel | Excel modelling | Google Ads | Google Analytics | Google Analytics 4 | Google BigQuery | Google Search Console | Google Tag | Google Tag Manager | Google search | Lead Scoring | Looker Studio | Marketing Automation | Microsoft Dynamics | Microsoft Dynamics 365 | Power BI | Predictive Analytics | Python | R | SQL | Salesforce | Search Console | Segmentation | Tableau | Tag Manager | WordPress
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