Senior/Lead Digital Analytics & CDP Consultant

Tasks

• Activate marketing and CRM insights
• Build marketing efficiency reporting
• Conduct A B testing and UX analysis
• Deploy digital analytics measurement
• Design digital tracking configuration
• Ensure GDPR compliance for measurement and CDP
• Implement customer data platform
• Ingest customer data from digital channels
• Model customer 360 view
• Support marketing optimization recommendations

Perks/Benefits

• Home office options
• Hybrid work
• Mentorship
• Modern offices
• Training
• Volunteer days
• Wellness days

Skills/Tech-stack

Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Tags | Customer Data | Customer Data Platform | Customer Journey Analytics | Data platform | GDPR | Google Analytics | Google Analytics 4 | Google BigQuery | Google Tag | Google Tag Manager | HTML | JavaScript | Journey Analytics | SQL | Tag Manager