Tracking & Analytics Specialist Mid
Tasks
- Build custom event tracking
- Collaborate with growth data and CRM teams
- Create and maintain tracking documentation
- Enforce UTM naming conventions
- Ensure GDPR compliance
- Ensure tracking QA and troubleshooting
- Implement consent management and cookie governance
- Implement conversion tracking and attribution models
- Implement data layer architecture
- Manage GTM server side tracking
- Manage tracking taxonomy
- Monitor and improve tracking tags triggers and variables
- Synchronize data between website CRM and ad platforms
Perks/Benefits
Skills/Tech-stack
APIs | Attribution | CSS | Consent Management | Consent Mode | Consent management platforms | Conversion Tracking | Data Layer | GDPR | GTM Server | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | HTML | JavaScript | LinkedIn Ads | Management platforms | Meta | Microsoft Ads | Server Side | Server-side Tagging | Tag Manager | UTM
Education
N/A
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