Tracking & Analytics Specialist Mid

Tasks

• Build custom event tracking
• Collaborate with growth data and CRM teams
• Create and maintain tracking documentation
• Enforce UTM naming conventions
• Ensure GDPR compliance
• Ensure tracking QA and troubleshooting
• Implement consent management and cookie governance
• Implement conversion tracking and attribution models
• Implement data layer architecture
• Manage GTM server side tracking
• Manage tracking taxonomy
• Monitor and improve tracking tags triggers and variables
• Synchronize data between website CRM and ad platforms

Perks/Benefits

• Additional vacation days
• Private health insurance
• Training budget
• Work from home

Skills/Tech-stack

APIs | Attribution | CSS | Consent Management | Consent Mode | Consent management platforms | Conversion Tracking | Data Layer | GDPR | GTM Server | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | HTML | JavaScript | LinkedIn Ads | Management platforms | Meta | Microsoft Ads | Server Side | Server-side Tagging | Tag Manager | UTM