Specialist, Digital Media Analytics
Tasks
- Analyze cross-channel campaign performance
- Identify trends and optimization opportunities
- Improve reporting templates workflows and automation
- Investigate data discrepancies
- Maintain clean structured datasets
- Manage reporting data ingestion and connections
- Perform QA checks for reporting accuracy
- Prepare data for presentations QBRs and reviews
- Provide data pulls and performance snapshots
- Support programmatic search and paid social performance tracking
- Support weekly monthly and quarterly reporting
- Troubleshoot reporting issues and support data requests
- Validate campaign setup naming and tracking
Perks/Benefits
- N/A
Skills/Tech-stack
APIs | Attribution Modeling | CPA | CPL | CPM | CTR | CVR | DV360 | Data Pipelines | Data Quality | Excel | Google Ads | Google Sheets | LinkedIn Ads | Meta Ads | Microsoft Ads | Power BI | Programmatic Advertising | ROAS) | Tableau | TapClicks | The Trade Desk | Trade Desk
Education
N/A
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