Sr. Analyst, Customer Analytics
Tasks
- Analyze guest behavior across customer journey
- Build KPI frameworks across customer journey
- Build audience segments
- Build reporting in Tableau and Power BI
- Create dashboards and executive ready insights
- Evaluate offer mechanics and loyalty incentives
- Measure campaign journey and offer performance
- Measure loyalty program performance
- Present findings to senior stakeholders
- Run cohort lifecycle and behavioral segmentation
- Support business cases and impact modeling
- Use Adobe Experience Platform for audience and journey insight
- Write complex SQL for data extraction and analysis
Perks/Benefits
- Bonus
- Company holidays
- Health insurance
- Life insurance
- Mobility allowance
- Retirement plan
- Tuition reimbursement
- Volunteering time
Skills/Tech-stack
AI | Adobe Experience | Adobe Experience Platform | Amazon Redshift | CRM Analytics | Clickstream analytics | Cohort Analysis | Customer Journey | Customer Journey Analytics | Databricks | Experience Platform | Experimentation | Journey Analytics | KPI Development | LLM | Lifecycle segmentation | Machine Learning | Personalization | Power BI | Python | R | SQL | Segmentation | Snowflake | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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