Sr Analyst - Digital Analytics
Gurugram, DLF Downtown, India
INR 2500K-4064K (estimate) Senior-level Full Time
Tasks
- Analyze clickstream data and customer journey data
- Build and validate quantitative models
- Conduct scenario planning
- Develop and implement data quality control procedures
- Develop end to end funnel analytics
- Drive digital product analytics for mobile and web
- Extract relevant data from internal and external sources
- Generate actionable insights for digital customer journeys
- Identify friction points and improve conversion performance
- Measure and analyze digital placements performance
- Monitor and evaluate model performance
- Partner with cross-functional teams to align analytics priorities
- Perform sensitivity analysis
- Recommend and implement optimization strategies for digital experiences
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Adobe Analytics | Clickstream | Customer Journey | Customer journey analysis | Data Quality | Databricks | Funnel Analysis | Google Analytics | Journey analysis | Power BI | Python | SAS | SQL | Scenario Planning | Sensitivity Analysis
Education
Roles
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