Sr. Analyst, Marketing Analytics
Tasks
- Analyze A/B test results and experiments
- Apply analytics insights to marketing decisions with cross functional teams
- Conduct deep dive analyses to identify performance drivers
- Create actionable reporting to identify optimization opportunities
- Develop standardized dashboards and performance reports
- Document metric definitions and reporting standards
- Ensure accurate reporting of marketing KPIs
- Improve reporting consistency efficiency and usability
- Lead marketing performance measurement execution across channels
- Monitor performance vs forecast and report risks and opportunities
- Perform ROI analysis with finance
- Perform marketing forecasting analysis and scenario planning
- Present insights and recommendations to marketing leadership
- Refine reporting and analysis based on feedback
- Support attribution and incrementality measurement
- Translate data into campaign insights
Perks/Benefits
- 401k match
- EAP benefits
- Employee assistance program
- Group health, dental and vision plans
- Life insurance
- Opportunity for advancement
- Paid Holidays
- Paid time off
- Pet insurance
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Experience | Adobe Experience Platform | Attribution Modeling | B testing | Business Intelligence | CRM Analytics | Dashboard Development | Data Visualization | Experience Platform | Experiment design | Google Analytics | Google Analytics 4 | Incrementality Measurement | KPI Reporting | Marketing Analytics | Marketing Forecasting | Marketing KPI Reporting | Media Analytics | Paid Media Analytics | Paid media | ROI analysis | SEO Analytics | Scenario Planning | Web Analytics
Education
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