Sr Manager, Marketing Analytics
Chicago, Illinois, United States
USD 127K-211K Senior-level Full Time
Tasks
- Analyze customer journeys and segmentation
- Build dashboards and reporting frameworks
- Conduct conversion funnel analysis
- Define analytics standards and best practices
- Develop attribution models
- Lead marketing and web analytics strategy
- Measure website performance and traffic quality
- Perform marketing and web analytics reporting
- Recommend actions to improve marketing efficiency
- Translate data insights for stakeholders
Perks/Benefits
- 401k match
- Adoption Assistance
- Dental insurance
- Employee discounts
- Health insurance
- Life insurance
- Maternity support
- Paid time off
- Paternity Support
- Therapy sessions
- Tuition assistance
- Tuition reimbursement
- Vision insurance
- Wellhub Membership
Skills/Tech-stack
Adobe Analytics | Amazon Redshift | Attribution Modeling | BigQuery | Conversion Rate | Conversion rate optimization | Dashboard Development | Data Analysis | Data Visualization | Google Analytics | Marketing Analytics | Rate optimization | Reporting | SQL | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | MBA | Master of Science
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