Sr. Marketing Data Analyst
ABC Manila Office, Philippines
PHP 480K-540K (estimate) Senior-level Full Time
Tasks
- Build and maintain dashboards and self service reporting
- Conduct marketing mix and efficiency analysis
- Create scenario and pro forma models
- Design scalable measurement frameworks
- Identify reporting automation and process improvements
- Lead multi touch attribution analysis
- Mentor junior and mid-level analysts
- Own data governance and definitional consistency
- Perform funnel and conversion analysis
- Present insights and recommendations to marketing leadership
- Review analyst work for rigor
- Run cohort and lifecycle analysis
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Workfront | Cohort Analysis | Conversion analysis | Dashboards | Data Governance | Efficiency analysis | Funnel Analysis | GA4 | Marketing Cloud | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Marketing efficiency | Marketing efficiency analysis | Mix Modeling | Pro Forma | Pro-forma analysis | SQL | Salesforce CRM | Salesforce Marketing | Salesforce Marketing Cloud | Scenario Modeling | Self-Service | Self-service reporting | Service Reporting
Education
N/A
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