Sr. Martech & Data Platform Lead
Tasks
- Align global go to market systems and data integrity
- Architect and integrate composable customer data platform
- Build marketing data roadmap and governance frameworks
- Collaborate with revenue operations BI and finance
- Define marketing effectiveness KPIs
- Design real time reporting and B2B data enrichment
- Enable lead to account matching
- Establish data quality and synchronization standards
- Implement identity resolution and propensity to buy modeling
- Operationalize customer journeys for audience activation
- Unify data across Snowflake Salesforce and Marketo
Perks/Benefits
- Company-sponsored team events
- Flexible time off
- In office work environment Santa Clara
- Wellness resources
Skills/Tech-stack
Account Hierarchy | Account Hierarchy Matching | B2B Data Enrichment | B2B data | Customer Data | Customer Data Platform | Data Enrichment | Data Governance | Data Quality | Data integration | Data platform | Data synchronization | Identity resolution | Marketing Analytics | Marketo | Personalization | Propensity Modeling | Real Time | Real-time reporting | Salesforce | Segmentation | Snowflake | Time Reporting
Education
N/A
Regions
Countries
States
Cities
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