Sr. Specialist, Marketing Insights & Analytics
Tasks
- Analyze paid media performance
- Build dashboards and reporting frameworks
- Define marketing data requirements
- Identify measurement and attribution gaps
- Manage campaign tagging and tracking
- Monitor performance using marketing platforms
- Optimize campaigns using performance data
- Produce integrated reporting across funnel stages
- Run testing and experimentation
- Track and report key performance indicators
Perks/Benefits
- 401k retirement plan
- Caregiver leave
- Dental insurance
- Disability insurance
- Health insurance
- Hybrid work model
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Skills/Tech-stack
CAC | CLTV | CPL | Campaign Manager | Campaign Manager 360 | Data Studio | Google Ads | Google Analytics | Google Analytics 4 | Google Campaign Manager | Google Campaign Manager 360 | Google Data Studio | Google Tag | Google Tag Manager | LinkedIn Campaign Manager | Marketing attribution | Marketo | Power BI | ROAS) | SQL | Tag Manager
Education
N/A
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