Sr. Specialist Traffic Analytics EM
Tasks
- Advise stakeholders on goals and KPIs
- Analyze e commerce traffic and media measurement
- Apply descriptive predictive and prescriptive modeling
- Collaborate on performance marketing brand analytics
- Collect track mine and analyze data
- Conduct ad hoc deep dives and contextual dashboards
- Consolidate and measure traffic generation results
- Develop data capabilities and toolsets
- Drive traffic analytics initiatives
- Implement tracking and optimization for organic and paid media
- Improve conversion and ROI ROAS
- Maintain analytics tools and reporting schedules
- Monitor market trends and competitor activities
- Optimize digital business processes
- Provide actionable recommendations and dashboards
- Support e commerce forecasting insights
- Support online campaign analytics
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics | Attribution | Conversion Rate | Conversion rate optimization | Dashboarding | Data Analysis | Data Modeling | Data Visualization | Digital Marketing Analytics | Digital marketing | Forecasting | KPI Management | Marketing Analytics | Media Measurement | Predictive Modeling | Prescriptive Modeling | ROAS) | Rate optimization | Reporting
Education
N/A
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