Sr. Strategist, CRM Analytics and Insights
GM Global Technical Center - 7000 Bldg, United States
USD 134K-192K (estimate) Senior-level Full Time
Tasks
- Analyze CRM lifecycle engagement retention and conversion
- Build automated CRM reporting and dashboards
- Conduct customer profile analysis
- Coordinate cross channel reporting with marketing technology
- Define measurement goals and reporting frameworks
- Implement closed loop reporting
- Lead CRM analytics and insights delivery
- Monitor campaign performance and identify optimization opportunities
- Partner with data scientists to ensure data quality
- Translate analytics into actionable recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience Platform | CRM Analytics | Customer Journey Analytics | Customer lifecycle | Customer lifecycle analytics | Data Ingestion | Data Visualization | Databricks | Email Service Providers | Excel | Experience Platform | Experimentation | Journey Analytics | Lifecycle analytics | Marketing Analytics | Marketing Automation | PowerBI | Project Management | Python | R | SQL | Service providers | Snowflake | Statistical Analysis | Tableau
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