Vice President, CB Marketing Analytics and Technology
PA - Philadelphia, 1701 John F Kennedy Blvd, United States
USD 143K-215K (estimate) Executive-level Full Time
Tasks
- Build unified enterprise marketing performance view
- Define marketing analytics strategy
- Define reporting frameworks campaign and funnel KPIs
- Deliver market share demand and campaign effectiveness insights
- Develop business cases measurable ROI
- Drive CRM integration lead management and lifecycle orchestration
- Drive customer view and end to end journey optimization
- Enable real time self service reporting
- Ensure compliance with privacy regulations
- Establish data governance definitions taxonomies and KPIs
- Establish data-driven decision-making culture
- Evaluate implement and scale personalization and automation technologies
- Evolve descriptive reporting into predictive and prescriptive analytics
- Execute marketing sciences analytics roadmap
- Lead advanced analytics for segmentation propensity and predictive models
- Lead analytics data science and MarTech teams
- Own data quality integrity and accessibility
- Own marketing technology ecosystem CRM CDP and marketing automation
- Partner across marketing sales product IT and customer care
- Provide executive level reporting and performance insights
- Translate marketing strategy into KPI driven analytics agenda
Perks/Benefits
- N/A
Skills/Tech-stack
AI personalization | Analytics | CDP | CRM | Campaign analytics | Competitive Analysis | Data Governance | Data Quality | Data Visualization | KPI Management | Machine Learning | Marketing Analytics | Marketing Automation | Marketing measurement | Performance optimization | Predictive Analytics | Prescriptive Analytics | Propensity Modeling | Real Time | Real-time reporting | Segmentation | Time Reporting
Education
Regions
Countries
States
Related jobs
-
Marketing Analytics Intern USD 70K-110KData Analysis | Data Visualization | Marketing Analytics | Power BI | SQLEducation reimbursement | Health plans | Hybrid work model | Parental leave | Retirement optionsEntry-level InternshipSan Jose, California, USA8h ago
-
Associate Director, Media Analytics USD 130K-160KAdvertising measurement | Attribution | Cloud Computing | Data Pipelines | Data Visualization401k matching | Dental insurance | Health insurance | Paid parental leave | Paid time offMid-level Full TimeLos Angeles11h ago
-
Associate Director, Media Analytics USD 130K-160KApache Spark | Attribution Modeling | Cloud Computing | Data Engineering | Data Pipelines401k company contribution | Paid parental leave | Paid time off | Work-life balanceMid-level Full TimeBoston11h ago
-
6sense | Apollo.io | Brevo | CRM | Data IntegrityPotential ongoing supportSenior-level ContractSan Francisco Bay Area13h ago
-
Data & Analytics Solutions Consultant USD 150K-200KACORD | Actuarial modeling | Azure | CI/CD | Dash401k matching | Dental insurance | Employee assistance program | Employee recognition programs | Employee referral bonusSenior-level Full Time14881 Quorum Drive Suite 850, Dallas, …15h ago
-
Data & Analytics Solutions Consultant USD 150K-200KACORD | API Development | Actuarial modeling | Azure | CI/CD401k matching | Company Observed Paid Holidays | Early Close Days | Employee recognition programs | Employee resource groupsSenior-level Full Time1140 Avenue of the Americas 8th …15h ago
-
Marketing Analytics and reporting Analyst USD 80K-128KCustomer Relationship Management | Customer relationship | Data Governance | Data Modeling | Data Visualization401k match | Leadership development | Life insurance | Medical/Dental/Vision | Paid time offMid-level Full TimeTempe, AZ, United States15h ago
-
Analytics Consultant USD 90K-150KAmazon Web Services | Data Governance | Data Modeling | Data Pipelines | Data VisualizationHybrid schedule | Work from homeSenior-level Full TimeDallas, Texas, United States19h ago
-
Sr. Director of Business Analytics USD 130K-150KABAC | API | CI/CD | Catalog | Data Lineage401k match | Community volunteer opportunities | Complimentary staff tickets | Dental insurance | Discount on MerchandiseSenior-level Full TimeCincinnati, OH20h ago
-
Intern - eComm, Analytics - LIC USD 34KCustomer Analytics | Dashboarding | Data Analysis | Data Visualization | ReportingBehind-the-scenes experience | Employee discount | Mentorship | Networking opportunitiesEntry-level Full Time InternshipLong Island City, NY, United States20h ago
-
Manager of Business Intelligence and Analytics USD 104K-145KAPIs | Agile | Analytics engineering | Azure Data | Azure Data FactoryMid-level Full TimeDallas, Texas, United States; Tyler, Texas, …20h ago
-
Data Platform Engineer USD 140K-210KAlerting | CI/CD | DBT | Data Governance | Data LakeAgile environment | Code reviews | Documentation and knowledge sharing | Mentoring and coachingMid-level Full TimeNew York, NY22h ago
-
Dashboarding | Data Automation | Data Visualization | Data analytics | ExcelDental insurance | Flexible work arrangement | Health insurance | Paid Holidays | Paid time offMid-level Full TimeGlassboro, New Jersey1d ago
-
Analytical Lead, Brand Deals in YouTube USD 153K-222KBusiness Intelligence | Data Engineering | Data Visualization | Database Design | LookerSenior-level Full TimeSan Bruno, CA, USA; Mountain View, …1d ago
-
Alteryx | Dashboard Reporting | Data Blending | Data Preparation | Data Visualization401k match | Dental coverage | Flexible spending account | Healthcare coverage | Maternity leaveSenior-level Full TimeNew York, NY1d ago
-
AI | Agile | Alteryx | Data Mining | Data Visualization401k matching | Flexible spending accounts | Healthcare (Medical Dental Vision) | Hybrid work schedule | Parental leaveMid-level Full TimeBoston, MA1d ago
-
Summer 2026 Construction Data & Analytics Intern USD 52K-94KAPIs | Airtable | Data Visualization | Data integration | Microsoft ExcelRelocation assistanceEntry-level Full Time InternshipWA-Headquarters, Building 2, United States1d ago
-
Director Physician Organization Operational Analytics USD 170K-342KAccess Analytics | Analytics | Dashboard Development | Data Governance | Data PipelinesExecutive-level Full TimePA, Working at Home - Pennsylvania, …1d ago
-
Sr. Marketing Analytics Engineer USD 129K-180KAPIs | Apache Airflow | Common table expressions | CrewAI | DBT401k matching | Flexible work framework | Guided career tracks | Healthcare benefits | Online learning platformSenior-level Full TimeUSA - Atlanta - One Atlantic …1d ago
-
Digital Marketing & Customer Analytics Manager USD 52K-52KA/B | A/B Testing | Adobe Analytics | Attribution Modeling | Azure DatabricksCareer Development Programs | Employee discounts | Financial support | Free employee meals | Free parkingMid-level Full TimeOffice - US, Las Vegas, NV …1d ago
-
Sr Manager, Enterprise Analytics USD 67K-100KAcceptance Testing | Analytics | C++ | Dashboarding | Ecommerce analyticsEmployee discounts | Free meals | Free parking | Health and income protection benefits | Networking opportunitiesSenior-level Full TimeOffice - US, Las Vegas, NV …1d ago
-
Manager, Walmart Analytics & Insights USD 124K-175KAdvanced Analytics | Business Intelligence | Competitive Intelligence | Data Visualization | Data analyticsEmployee networks | Hybrid work | Learning and development opportunities | Paid Company Holidays | Paid vacationSenior-level Full TimeUS209 AR Rogers - 3100 Market …1d ago
-
Lead Data Scientist USD 90K-150KBusiness Intelligence | C plus plus | Component analysis | Credit Risk | Data Science401k match | Adoption Assistance | Charity gift matching | Commuter benefits | Dental benefitsSenior-level Full TimeChicago - 555 West Adams St, …1d ago
-
Director of Performance Analytics - Customer Operations USD 138K-207KAI-enabled | AI-enabled analytics | Analytics | Artificial Intelligence | Business IntelligenceHybrid work schedule | US work authorization requiredExecutive-level Full TimeHartford CT- Home Office, United States1d ago
-
UPS Digital Analytics Marketing Manager USD 110K-177KAnomaly Detection | Audience Segmentation | Business Intelligence | CRM | Campaign taggingMid-level Full TimeUS - UPS SUPPLY CHAIN SOLUTIONS …1d ago