Vice President, Digital Marketing Analytics
Wilmington, DE, United States
USD 215K-260K (estimate) Executive-level Full Time
Tasks
- Analyze marketing performance measurement configuration and customer behavior
- Apply statistical and causal methods for measurement and optimization
- Build scalable reliable analytics processes
- Conduct hypothesis testing and A/B testing
- Deliver strategic measurement initiatives effectiveness evaluation and profit and loss analysis
- Develop analytics team through coaching hiring and mentorship
- Evaluate generative AI and large language models for analytics workflows
- Lead quantitative research and experimentation for marketing optimization
- Perform deep dive customer behavior analysis using advanced statistical techniques
- Translate customer behavior and campaign performance into insights
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- On-site health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | AWS | Adobe Analytics | Alteryx | Anomaly Detection | B testing | Calibration | Causal Inference | Clustering | Data Visualization | Data Warehouse | EMR | ETL | Econometrics | Experimentation Frameworks | Feature Engineering | Feature Store | Generative AI | Imbalanced Learning | Intelligent Automation | Knowledge Retrieval | Language Models | Large Language Models | Machine Learning | Python | R | SAS | SQL | Semi-Supervised Learning | Semi-supervised | Snowflake | Spark | Statistical significance | Supervised Learning | Tableau | Threshold Optimization
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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