Vice President, Marketing Analytics – Content & Product Marketing
Tasks
- Analyze content and product marketing performance
- Analyze content usage in Seismic
- Analyze thought leadership and webcast performance
- Build dashboards and recurring performance reports
- Conduct SEO and keyword analysis for discoverability
- Connect engagement to lead generation and pipeline
- Create executive reporting for business reviews
- Define marketing performance frameworks and KPIs
- Identify trends across audiences themes and campaigns
- Improve reporting standards and data quality
- Mentor junior team members
- Partner with channel analytics for consolidated performance
- Run A B testing for marketing optimization
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AWS Redshift | Adobe Analytics | Audience engagement | B testing | CRM Analytics | Content Strategy | Conversion Tracking | Dashboarding | Digital analytics | Engine optimization | Google Analytics | Key Performance Indicators | Keyword Research | Looker | Marketing Analytics | Marketing Automation | Marketing Cloud | Marketo | Performance indicators | Power BI | Python | SQL | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Search Engine | Search engine optimization | Seismic | Snowflake | Tableau
Education
Regions
Countries
States
Cities
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