Vice President, Marketing Science Analytics, Customer Engagement Team
New York, New York, United States
USD 160K-200K (estimate) Executive-level Full Time
Tasks
- Advise senior customer stakeholders
- Collaborate with product teams on customer platform adoption
- Conduct customer analyses and marketing spending optimization
- Create documentation and repeatable best practices
- Develop and deliver analytical presentations
- Develop pricing strategy analytics
- Drive upselling and scope expansion
- Lead marketing mix modeling engagements
- Lead paid owned earned media effectiveness analysis
- Lead project delivery and analytics tracking processes
- Lead touchpoint analytics and cross media attribution
- Manage analytics program growth and renewal strategy
- Manage customer account portfolio
- Manage revenue goals and P and L
- Provide thought leadership for analytic engagements
- Support business development for customer acquisition and lead generation
- Train and coach analytics team members
Perks/Benefits
- N/A
Skills/Tech-stack
Contracting | Customer Renewal Strategy | Data Modeling | Digital Media Analysis | Digital media | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media analysis | Media attribution | Microsoft Excel | Microsoft PowerPoint | Mix Modeling | P and L | P and L Management | Performance Management | Portfolio Management | Predictive Modeling | Pricing Strategy | Project Management | Renewal Strategy | Revenue Forecasting | Statistical modeling | Unified Measurement | Upselling
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Regions
Countries
States
Cities
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