Remote Lead Director, Marketing Analytics
Tasks
- Build forecasting models for revenue impact
- Define metrics and ensure reporting accuracy
- Develop integrated marketing datasets
- Develop marketing impact assessment frameworks
- Drive structured experimentation across channels
- Establish full funnel KPIs
- Identify growth opportunities through data analysis
- Lead lifecycle analytics for onboarding and retention
- Mentor marketing analytics team
- Optimize media mix and targeting strategies
- Own measurement and optimization of paid media and affiliate channels
- Translate data into executive ready insights
Perks/Benefits
- 401k match
- Dental insurance
- Growth opportunities
- Health insurance
- Legal coverage
- Life insurance
- Mental health resources
- Paid time off
- Vision insurance
- Volunteer time
Skills/Tech-stack
Affiliate Marketing | Business Intelligence | Data Modeling | Data forecasting | Data integration | Digital marketing | Experimentation | KPI Management | Lifecycle Marketing | Marketing Analytics | Paid media | Reporting | SQL
Education
N/A
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