VP, Analytics - CRM/martech
Austin, Texas, United States
USD 100K-180K (estimate) Executive-level Full Time
Tasks
- Advise stakeholders with data driven insights
- Apply advanced analytics and AI to personalization and optimization
- Assess client data landscape and improvement opportunities
- Build mentor and retain analytics talent
- Define KPIs dashboards and reporting structures
- Design testing approaches with holdouts and control groups
- Develop CRM analytics and measurement strategy
- Lead across matrixed teams using influence
- Lead client analytics and strategic advisory
- Partner with technology teams to deliver scalable solutions
- Shape first party data roadmaps
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Analytics | Attribution Modeling | Audience strategy | Automation | BigQuery | Business Consulting | Business Intelligence | CDP | CRM | Customer Intelligence | Data Science | Data Visualization | First-party data | Forecasting | Google Analytics | Machine Learning | Marketing Automation | Marketing measurement | Optimization | Party data | Personalization | Python | R | SQL | Salesforce | Segmentation | Statistical modeling | Targeting | Testing | Third Party | Third-party data
Education
N/A
Roles
Analytics | Analytics Manager | Manager | VP | VP, Analytics
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