VP, Co-Brand & Lifecycle Analytics
Stamford Engagement Hub CT, United States
USD 135K-230K Executive-level Full Time
Tasks
- Analyze channel and product performance
- Build personalization and segmentation campaigns
- Deliver analytical insights and recommendations
- Design and automate data visualizations
- Design test and control strategies
- Develop marketing business cases
- Drive targeting and segmentation optimization
- Forecast portfolio performance
- Lead analytics strategy
- Manage analysts and deliver marketing analytics
- Measure lifecycle campaign performance
- Measure wallet and category spend
Perks/Benefits
Skills/Tech-stack
Analytics | Data Mining | Data Visualization | Data Warehouse | Decision Management | Excel | Experiment design | Forecasting | KPI Reporting | Marketing Analytics | Marketing measurement | Optimization | Personalization | PowerPoint | Python | SAS | SQL | Segmentation | Statistical Analysis | Tableau | Testing and control
Education
Bachelor of Engineering | Bachelor of Science | High School Diploma
Roles
Analytics | Analytics Manager | Head | Head of Analytics | Manager | Marketing Analytics | Marketing Analytics Manager | VP | VP, Analytics
Regions
Countries
States
Cities
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