VP Marketing & Analytics
Framingham, MA, United States
USD 180K-235K (estimate) Executive-level Full Time
Tasks
- Build analytics dashboards and reporting frameworks
- Build data science capabilities for personalization
- Conduct incrementality and causal inference analyses
- Create marketing experiment framework
- Define end to end marketing analytics roadmap
- Develop lead scoring models
- Develop marketing measurement and attribution strategy
- Embed analytics into cross functional decision making
- Establish real time marketing reporting
- Improve marketing ROI and customer engagement continuously
- Lead customer and marketing analytics
- Partner with engineering on data infrastructure and pipelines
- Translate data into executive recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution Modeling | Causal Inference | Causal modeling | Customer Segmentation | Data Infrastructure | Data Pipelines | Data Science | Executive Communication | Experimentation | Incrementality | Lead Scoring | Marketing Analytics | Marketing ROI | Marketing measurement | Personalization | Real Time | Real-time analytics | Reporting | Stakeholder management | UX testing
Education
Bachelor of Science | Master of Business Administration | Master of Science | PhD
Regions
Countries
States
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