VP, Marketing Analytics Manager
OH, United States
USD 135K-209K (estimate) Executive-level Full Time
Tasks
- Assess customer experiences and recommend improvements
- Build repeatable datasets and automation friendly outputs
- Define platform requirements with product and technology
- Design test and learn measurement approaches
- Develop funnel analytics frameworks
- Establish measurement standards and KPI frameworks
- Implement data management strategies for marketing execution
- Lead digital channel performance analytics
- Monitor data quality and measurement integrity
- Optimize targeting creative and channel investment
- Quantify and communicate analytics value
Perks/Benefits
- Backup childcare
- Equal opportunity employment
- Financial coaching
- Health care coverage
- Mental health support
- On-site health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
Adobe Analytics | Anomaly Detection | App analytics | Automation | Conversion Rate | Conversion rate optimization | Data Management | Data Quality | Data Querying | Data Visualization | Data quality monitoring | Excel | Funnel analytics | Marketing attribution | Python | Quality monitoring | Rate optimization | SQL | Tableau | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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