VP/D Direct Mail Marketing Analytics
HQ Wilmington DE Management Office, United States
USD 170K-190K (estimate) Executive-level Full Time
Tasks
- Analyze cross-channel interactions
- Build understanding of mail execution process
- Develop and implement learning agenda
- Improve targeting models
- Lead and develop analytics team
- Manage monthly direct mail investment decisions
- Monitor macroeconomic trends impacting direct mail
- Re-evaluate holdout strategies
- Streamline reporting processes
Perks/Benefits
- 401k matching
- Employee stock purchase plan
- Health and wellbeing benefits
- Paid Holidays
- Paid sick leave
- Paid time off
- Tuition reimbursement
- Volunteer time
Skills/Tech-stack
Analytics | Cross-Functional Communication | Cross-functional | Data Analysis | Data Visualization | Marketing strategy | Power BI | Python | R | SAS | SQL
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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