Website and Digital Optimization Specialist

Tasks

• Analyze heatmaps and session recordings
• Build publish landing pages
• Conduct website audits and quality checks
• Configure Google Analytics 4 reporting
• Create performance reports and dashboards
• Ensure cookie consent and privacy compliance
• Implement technical and on-page SEO
• Improve page speed and Core Web Vitals
• Maintain XML sitemaps and information architecture
• Manage WordPress websites
• Monitor enquiry journeys form completion and drop offs
• Optimize metadata headings and structured content
• Optimize website usability and accessibility
• Resolve website technical issues and integrations
• Run A B testing for conversion rate optimization
• Set up events goals and conversion tracking
• Support GEO initiatives
• Update website content and imagery

Perks/Benefits

• Flexible work
• Gym and wellness allowance
• Home office setup allowance
• Industry certification reimbursement
• Internet allowance
• Medical insurance
• Mental health counseling support
• OPD Coverage
• Rewards and recognition
• Team events

Skills/Tech-stack

A/B | A/B Testing | Ahrefs | B testing | CSS | Conversion Rate | Conversion rate optimization | Core Web Vitals | Engine optimization | Generative Engine | Generative Engine Optimization | Google Analytics | Google Analytics 4 | Google Search Console | Google Tag | Google Tag Manager | Google search | HTML | Hotjar | Landing Page | Landing page optimization | Microsoft Clarity | Moz | On-page | On-page SEO | Page Speed | Page optimization | Page speed optimization | Rate optimization | SEMrush | Schema Markup | Screaming Frog | Search Console | Search Engine | Search engine optimization | Speed optimization | Structured data | Tag Manager | Technical SEO | UX Design | WCAG | Web Accessibility | Web Vitals | WordPress | XML sitemap